Frisky Rhythms poster campaign

Frisky Rhythms is a music blog run by Dean Serafini, covering the best in disco, funk, soul and house music. The site features reviews of new music, interviews, guest mixes and revisits some classic tracks from years gone by.

Nugget Creative was asked to produce a series of billboard adverts promoting the blog around central Scotland. Two designs were produced, each combining eye-catching imagery with a clean, bold font (Gotham black).

Locations were carefully chosen to target major footfall and public transport users who could quickly call up the page on their smart phones. Digital banners were also used across several online news websites to promote live appearances and invitation-only events.