Carpet Monster brand identity

As part of the Pay Weekly Limited Group, Carpet Monster has rapidly evolved into one of the foremost carpet and flooring specialists operating in the UK today.

Nugget Creative was briefed to create a new brand identity that would reflect the business’ enormous buying power whilst influencing consumer preference for the Carpet Monster’s range of products and services.

After submitting several alternatives, a design was chosen that best fulfilled the client’s requirements. At the heart of the logo is a bold letter ‘M’ that resembles a monster’s horns within the negative space. The addition of a bold, characterful font (Phosphate) and striking colour background help differentiate the brand from its competitors.

If you require a new logo or brand identity, email: info@nuggetcreative.co.uk