Sonitech Commercial was started in 2016 by owner Dave Smith, offering professional audio-visual solutions to the entertainment, retail, business and educational sectors.
Dave – who also owns the Leeds Sony Centre – asked Nugget Creative to produce a sleek, professional looking 16 page mailer that would help establish the business and forge new relationships with other B2B enterprises.
The design focussed on several key elements – grey hues to give the pages an understated, corporate feel, a formulaic template for a better user experience and lifestyle imagery that helped create an emotional connection with the customer.
The finished mailer was cover laminated, stitched and printed on a premium silk paper which helped convey the qualities and values of the brand.